The model measures the impact of cultural factors on the demand for fast-moving consumer goods in Vietnam

The economy in general and the Fast Moving Consumer Goods (FMCG) market particular have only really been fiercely competitive past 25 years. To exploit its strengths survive a of more than 94 million people like Vietnam, businesses need to determine demand industry they are doing business in. Therefore, determining factors affecting is an important issue markets FMCG particular. Through process presenting theoretical basis cultural, influencing demand, reviewing related research documents, has determined influence model between cultural Vietnamese consumer demand. formed solid understand formation impact trends these core factors. Based on proposed this study, further studies can use quantitative methods with tools such as: Cronbach's Alpha coefficient, Exploratory factor analysis EFA as well linear regression Anova evaluate culture consumers towards fast-moving goods Vietnam.